What is Event Marketing and Exactly how Can it Secure You a Power Position in Your Niche?

If you’re not precisely sure exactly what event marketing is, consider Earth Day, the Renaissance Faire, Woodstock, Shop Rite’s Can-Can Sale, President’s Weekend at Macy’s … and let’s not forget Valentine’s Day, that “Hallmark Holiday” camouflaged as a day of Love however actually meant to boost sweet, card, dinner and present sales. I’m going to be blunt with you right here, wish you can deal with it.;) Event marketing is not just an excuse to cheer about something. Your motive in “designing” and promoting a market-driven holiday or celebration is to gain new exposure in your niche, drum up enjoyment with your target audience, and ultimately enhance earnings for your company. If you’re still a little person simply yet, you might have to wait on those money sales up until next year when people understand you better … but income made by way of brand-new consumers who see you during the event counts as earnings and makes the event worth the effort in the long run. Usually, your goal is this: Position yourself at the helm of the event and drive mass traffic to the event so that folks establish an association between the event and your brand name... See the full article at Ybarra Enterprises